Common Terms and Naming

Formal Names / Branded Terms
Common Everyday Terms
Additional Stylistic Elements
Style Standards

Formal Names and Branded Terms

ActiveCore℠ mobile app

One word. Use ℠ symbol on first use. Capitalized as shown.

ActiveCore℠

One word. Use ℠ symbol on first use. Capitalized as shown.

Auto Pay

Space, no hyphen. Capitalized as shown (if referring to the Comcast Business Auto Pay program).

Business Voice Mobility/Voice Mobility

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Comcast Business

Never Comcast Business Class.

Comcast Business App

Capitalized as shown unless using in a sentence such as “Download the app today,” then “app” would not need to be capitalized.

Comcast Business Cloud Solutions

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Comcast Business Ethernet (Metro-E)

Comcast Business Ethernet on first use; just Ethernet after first use. Capitalized as shown.

Comcast Business Internet

Capitalized as shown when used with Comcast Business before (i.e. talking about the CB service). Lowercase “i” unless starting a sentence.

Comcast Business My Account/My Account/ My Account for business

Never BCP, Comcast Business Online Account, My Account Portal, Comcast Business Portal, Business Class Portal, or Business Customer Portal. Capitalized as shown.

Comcast Business PRI Trunks (PRI*)

Can be abbreviated “PRI” after first use, but use “PRI Trunks” when possible. Capitalized as shown.

Comcast Business Private View TV

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Comcast Business Public View TV

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Comcast Business SecurityEdge™

Use ™ symbol on first use. One word, capitalized as shown. Always include “Comcast Business.”

Comcast Business SIP Trunks (SIP*)

Can be abbreviated “SIP” after first use, but use “SIP Trunks” when possible. Capitalized as shown.

Comcast Business SmartOffice™ (Video Monitoring)

Use ™ symbol on all mentions. One word, capitalized as shown. Always use license numbers and include “Comcast Business.”

Comcast Business TV

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Comcast Business Voice

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Comcast Business VoiceEdge® (BVE*)

Comcast Business VoiceEdge® on first use; just VoiceEdge™ after first use. No space. Capitalized as shown.

Comcast Business VoiceEdge Select™ (VES*)

Comcast Business VoiceEdge Select™ on first use; just VoiceEdge Select after first use. No space between VoiceEdge. Capitalized as shown.

Comcast Business WiFi (Business Wireless Gateway)

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Comcast Business WiFi Pro (WiFi Pro)

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Distributed Denial of Service (DDoS) Mitigation Service

Full name on first use; just DDoS Mitigation Service after first use. Capitalized as shown. Can just use “DDoS” when referring to the specific type of cyberattack and not the Comcast Business service.

Paperless Billing

Once referred to as “EcoBill®” Capitalized as shown.

Quick Pay

Capitalized as shown.

SecurityEdge™

Use ™ symbol on all mentions. One word. Capitalized as shown.

X1 for Business

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Xfinity Stream for Business

Only use when specifically referring to the Comcast Business service. Capitalized as shown.

Xfinity® WiFi

Use ® symbol on first use. Capitalized as shown.

*internal acronym

Common Everyday Terms

Activation link

Email invitation. Use when referring to the email link sent to a new user (e.g. An activation link will be sent to this address.)

Administrative access

Use when referring to giving a user access to functions in billing and services management.

Alternate email

Use when referring to a secondary email address.

Assign

Use instead of “set” or “configure” when referring to account user services and permissions assignments.

Billing Manager

Capitalized as shown.

Billing and Services Manager

Capitalized as shown.

Cancel/Canceled/Canceling/Cancellation

Use above spellings.

Cloud

No caps needed unless starting a sentence or referring to Cloud Solutions.

Credit

Refer to adjustments as “credits” (e.g. Credit the customer’s account).

Custom domain

Use instead of “vanity domain” or “custom URL.”

Cyberattack

Only capitalize when starting a sentence; one word.

Cybersecurity

Only capitalize when starting a sentence; one word.

Device

Refers to customers’ personal hardware, such as cell phones, tablets, and computers.

Equipment

Refers to the hardware that powers our services.

Installation/Install

Verb is always “install” (e.g. Want to install yourself?). Lowercase.
Noun is always “installation” (e.g. Schedule your installation today). Lowercase.

Mobile site

Use when referencing the mobile version of My Account.

Multimedia

One word.

Package

Generic term for the unique configuration of services a customer purchases. “Bundle” may be used on bill. Lowercase.

Pay-per-view (PPV*)

No capitalization unless starting a sentence. Always hyphenated.

Phone/Phone number

Use instead of “telephone” or “telephone number.”

Primary Manager

Capitalize the “P” and “M” as shown.

Project Manager

No capitalization unless starting a sentence.

Re-enter

Always hyphenated.

Representative

Comcast Business call center employees. Lowercase. May be shortened to “rep” in second mention.

Resend

One word.

Select

Instead of “choose” (e.g. select a phone number) or “click” 
(e.g. select for online instructions.)

Service/Services

Generic term for the customer’s service in general, or unique tier of Xfinity TV, Internet, Voice or Home selected within a package. Lowercase.

Services Manager

Capitalized as shown.

Services User

Capitalized as shown.

Setup vs. Set up

Setup = NOUN. Set up = VERB.

Sign in vs. Sign-in

Use instead of “login” or “log on” (e.g. Sign in to My Account).
Sign in = VERB. Sign-in = NOUN.

Sign out

Use instead of “log out.”

SMS message/SMS messaging/SMS alert

“SMS” in all caps. Can be used as an alternative to “text message,” etc.

Tap

Use for mobile instructions instead of “click.” (e.g. “Tap to view your bill”.)

Technician/Tech

An employee who installs customer equipment and makes at-home service calls should be referred to as “Comcast Business technician.” Can be shortened to “tech” if needed.

Text message/Text messaging/Text alert

Never “texting.” Can be used as an alternative to “SMS message,” etc.

Trouble call

Use instead of “truck roll” or “service call.”

User permissions

Use when referring to user role/user type.

Username and password

Lowercase. Never “Comcast Business ID” or “Comcast Business Username.”

View

Use instead of “look at,” “see,” etc. (e.g. View your bill online.)

Voicemail PIN

Capitalize “PIN” as shown.

Web/Webpage

One word, lowercase unless starting a sentence.

Website

One word, lowercase unless starting a sentence.

WiFi

One word. Capitalized as shown.

You vs. Customer

We most often refer to our customers as “you,” and we can also refer to them as “customer” (e.g. Thanks for being a Comcast Business customer!)
Never refer to our customers as “subscribers,” “Comcast subscribers,” or “Xfinity subscribers.”

ZIP Code

Capital “C” if used in headings; lowercase if used in a sentence. Always all caps ZIP.

*internal acronym

Additional Stylistic Elements

Alt Text

Sentence case. Required on all images.

CTA (Button)

Title case (e.g. “Sign In”, “Pay Early”, etc.)

CTA (Hyperlink – blue)

Sentence case (e.g. “View call history,” “Privacy settings”.)

Drop-Down Menu Headers

All caps.

Drop-Down Menu Text (Within Dropdown)

Title case.

Forms

Sentence case.

Field Labels

Sentence case.

Headlines (or Headers)

Title case.

Hyperlinks

Sentence case. Do not include article when hyperlinking (e.g. “On the Welcome Kit” = INCORRECT; “On the Welcome Kit” = CORRECT).

Lists

Sentence case. No punctuation needed after sentences.

Navigation: Left Side

Title case.

Navigation: Top Headers

All caps.

Radio Buttons

Sentence case.

Subheaders

Sentence case.

Tables

Title case.

Style Standards

“and” vs. “&”

Always spell out “and.” Exceptions in product or app titles, or in copy instances where characters are limited, symbol may be used.

Date Standards

Month Day, Year (September 12, 2019). Can be shortened to 
MM/DD/YYYY if needed.

GB, MB, KB, Kb (Data Standards)

Spell out values greater than GB (e.g. “terabyte”). Use space between numbers and data standards (75 GB, 1 terabyte). Capitalized as shown.

Mbps (Speed Standards)

Use space between numbers and abbreviation (75 Mbps). Capitalized as shown.

Numbers

Spell out values 0-9. Numerals for values 10+.

Time Standards

Lowercase am/pm. When space is limited, “a” and “p” may be used. Use space between time and am/pm (11:00 am – 12:00 pm). Padded dash between times. If space allows, minutes should also be shown (11:00 am – 12:15 pm). Omit minutes on mobile (11 am – 12 pm).